What began in a local Ohio market has grown into a global business. That growth came from holding fast to a clear standard of consistency while staying open to innovation. This ability to evolve without compromising authenticity now guides not only how Landes produces its meats, but also how those products are protected and presented to the world.

Adopting a new packaging solution requires investment, operational change, and trust. “As a growing four‑generation family-owned meat company, it is not an easy decision. Packaging is not only about protecting product integrity”, says Clint Landes. “It must protect the reputation behind it too.” With that perspective, trusting Aptar, Halopack’s partner in the United States, is not about following trends. For Landes, it is a continuation of the long‑term standards that define the company: quality, transparency, and responsible growth.

Halopack VSP builds on that alignment. The platform combines a thin, high‑barrier plastic layer with a rigid paperboard base that locks in freshness and maximizes product visibility. Its real strength, however, comes from what it leaves out. Compared to conventional formats, Halopack trays reduce plastic by 70-90%, all while keeping the customer experience simple. With only cardboard and plastic components, Halopack packaging is easy to separate and easy to recycle.

The result is packaging that performs on every level. It protects product integrity, elevates brand presentation, and reduces material use in a measurable way. It is a clear example of how, at Halopack, we do more with less.

This collaboration does not replace tradition. It strengthens it. By partnering with Aptar and implementing Halopack VSP, Landes Fresh Meats shows how legacy brands can evolve boldly, protecting what has always mattered while building for the next generation.